オウンドメディアVIRTUAL MODEL
A model that is yours alone, working in video and stills
AI Virtual Model
We build a virtual model that belongs to your brand and run it across both video and stills. Not a character standing in for a brand world, but a person who can hold the product, wear it and talk about it.
What Sets AIcon Apart
FEATURE 01
A model designed from scratch, for you only
Face, apparent age, build and atmosphere are all designed around your product and your audience. Nothing is picked from a stock library, so the person in your work never turns up in someone else's.
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FEATURE 02
Built to work as a model, not a character
An illustration or a mascot is a symbol for a brand world. A virtual model behaves like a person instead: holding the product, wearing it, using it, speaking about it, and stepping straight into any slot that used to need a hired face.
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FEATURE 03
One model across video and stills
One model carries across video ads, product shots for your store, social posts and in-store materials, looking the same in all of them. Nothing needs reshooting per channel, and the repeated exposure is what makes the face stick.
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WORKS
- AIconApparel e-commerceClient G
A dedicated model removed seasonal shoots entirely
Wardrobe and backgrounds were swapped around the same model, covering a full year of product shots without a single shoot.
- AIconFood & beverageClient H
Video ads and static banners unified under one model
Per-channel shooting costs came down, and the same person is recognisable wherever the brand appears.
- AIconRetailClient I
Kept on as the face of the brand's social accounts
Rules for post tone and how the model appears keep the impression steady even with several people posting.
FLOWHow It Works
The same team stays with you from the first conversation through production and review. If you are still weighing things up, we start by helping you take stock of where you are, so just get in touch.
- STEP1
Get in touch
Send us a message through the form. It is fine if you are still deciding.
- STEP2
Discovery
We ask about your current challenges, what you have tried, and how your team is set up.
- STEP3
Proposal and quote
We lay out the approach and the cost, then adjust it together with you.
- STEP4
Production
We share progress as we go, and can change direction partway through.
- STEP5
Review and improve
We go through the results together, decide what to change next, and keep going.
FAQ
QHow is this different from a brand character?
An illustration or mascot is a symbol for a brand world. A virtual model behaves like a person, so it fits the scenes you used to hire someone for: holding the product, wearing it, talking about it.
QCan it be used in video?
Yes. The same model used for stills can appear in video, including speaking, walking and handling the product.
QCan wardrobe and backgrounds be changed?
Yes. New cuts with different clothing, backgrounds and poses can be generated around the same model, which pays off most when your product line turns over quickly.
QWho owns the model once it is made?
The delivered model and its output are yours to use. The exact scope is set out in the contract, so let us know in advance how you intend to use it.
QDo we need to disclose that it is AI?
Requirements vary by platform and by sector. We check the rules that apply to you and advise on whether a disclosure is needed and how to word it.
Let's talk about AI Virtual Model
Even if you are only considering it, get in touch. We will hear you out and propose a way forward.