PR MOVIE
The shot you gave up on, made anyway
AI Commercials (TV & Web)
Casting, locations and sets are all generated. Direction that would have been cut from a live shoot on cost grounds can stay in, so at the planning stage you only have to think about what you want to show, not whether it is affordable.
What Sets AIcon Apart
FEATURE 01
From casting to direction, budget stops being the constraint
The kind of person you want on screen, a crowd of extras, an overseas location, a specific season or time of day. Everything that costs money and coordination on a live shoot is generated instead, so the idea never has to be cut down to fit the budget.
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FEATURE 02
Footage of things a camera cannot reach
Spaces that do not exist, the inside of a product, an abstract concept, a scene set in the past or the future. Subjects you cannot point a camera at still become footage. The harder something is to explain in words, the more this pays off.
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FEATURE 03
Rework it as many times as it takes
Unlike a shoot, another version costs almost no extra scheduling or money. Alternatives with a different tone, cut, colour or length can be lined up side by side, so the decision comes from comparing rather than getting it right in one go.
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WORKS
- AIconManufacturingClient D
An overseas facility film made without travelling
Processes that were impractical to film on site were recreated, and the project ran from concept to delivery in six weeks.
- AIconRecruitmentClient E
A large-crowd scene with no extras
Direction that had been shelved on cost grounds went ahead as planned, producing both a main cut and a short version for recruiting.
- AIconB2B SaaSClient F
A service mechanism no camera could capture, put on screen
Turning the abstract concept into imagery cut down the time spent explaining it in sales meetings.
FLOWHow It Works
The same team stays with you from the first conversation through production and review. If you are still weighing things up, we start by helping you take stock of where you are, so just get in touch.
- STEP1
Get in touch
Send us a message through the form. It is fine if you are still deciding.
- STEP2
Discovery
We ask about your current challenges, what you have tried, and how your team is set up.
- STEP3
Proposal and quote
We lay out the approach and the cost, then adjust it together with you.
- STEP4
Production
We share progress as we go, and can change direction partway through.
- STEP5
Review and improve
We go through the results together, decide what to change next, and keep going.
FAQ
QHow does the cost compare with a live shoot?
It depends on the piece, but the gap widens the more cast and location a concept needs. Tell us what you want to achieve and we will estimate both routes.
QIs there anything you cannot make?
We do not produce work made to resemble real individuals or existing properties. Beyond that, we will not turn an idea down for being too expensive, so tell us what you actually want.
QCan live footage and AI be mixed?
Yes, and it is common. What genuinely needs to be shown gets filmed, and the rest is generated. We can help decide where that line falls.
QHow long does production take?
Mostly it depends on how long the structure takes to settle, but one to two months from first meeting to delivery is typical. Tell us if you are working to a tighter deadline.
QCan you cover narration and music too?
Yes. Narration can be recorded or synthesised, and music can come from a commercially licensed library or be generated for the piece.
Let's talk about AI Commercials (TV & Web)
Even if you are only considering it, get in touch. We will hear you out and propose a way forward.